Belbakes began its journey in 2020, in a humble kitchen in Medan. What started small was built with intention — a deep care for flavor, texture, and the quiet details that make a cake truly memorable.

Over the past five years, our community has grown alongside us. We’ve always believed that we are not just selling cakes — we are creating experiences. Each bake is crafted with such care that even those who don’t usually enjoy cake find themselves coming back for more.

In 2026, we took a bold step forward and moved to Jakarta, embracing a new chapter and greater opportunities. While the city is new to us, what we stand for remains unchanged.

Now in Jakarta, we hope to share with more people what cake is truly meant to taste like — honest, thoughtful, and made with heart.

Just like our tagline says,

to remain what has always been.